Tote bag Déjà vu

If this balloon by the road doesn't mean anything to you, go see an eye doctor.

This motif may sound familiar to you – and it's no coincidence. If you've ever had an eye exam, you've certainly looked at a distant balloon, which has become an iconic symbol of a method called refractometry. This simple, memorable image helps reveal how your eyes refract light and shows whether you need glasses. Almost everyone who has ever visited an eye doctor has seen the balloon – that's why this motif feels so familiar, almost like a little déjà vu.

The Déjà vu canvas bag in graphite gray is made of 100% cotton in a sturdy plain weave (200 g/m²). Thanks to the cross-stitching of the straps, it is durable and can easily carry heavier textbooks or shopping. Its dimensions (38 × 42 cm) and long handles (67 cm) allow it to be comfortably carried in the hand or over the shoulder. We print each piece directly in our workshop with maximum care and love, using the highest quality printing technology available.